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Myths of Social Media: Dismiss the Misconceptions and Use Social Media Effectively in Business

Myths of Social Media: Dismiss the Misconceptions and Use Social Media Effectively in Business

Paperback by Carvill, Michelle; MacRae, Ian

Myths of Social Media: Dismiss the Misconceptions and Use Social Media Effectively in Business

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ISBN:
9780749498719
For delivery:
Estimated Despatch 26 - 27 Oct 2021
Myths of Social Media: Dismiss the Misconceptions and Use Social Media Effectively in Business

Description

SHORTLISTED: Business Book Awards 2021 - Sales & Marketing Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they? The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.

Contents

Chapter - 01: Social media is free; Chapter - 02: Social media is a waste of time; Chapter - 03: Social media is the best use of my time; Chapter - 04: Social media is a fad; Chapter - 05: Social media is for posting photos of your breakfast; Chapter - 06: Social media replaces real-life networking; Chapter - 07: Social media is the best source of information; Chapter - 08: Social media is full of fake news; Chapter - 09: Social media creates information bubbles ; Chapter - 10: Social media means my business has to be available 24/7; Chapter - 11: People's personal information on social media should not be used by businesses; Chapter - 12: Businesses should ignore negative comments on social media; Chapter - 13: Social media use detracts from business relationships; Chapter - 14: All my customers/clients are on social media; Chapter - 15: I've had a few glasses of wine and, people on Twitter will really appreciate my sense of humour right now; Chapter - 16: Millennials are all social media experts; Chapter - 17: Digital natives understand how to use social media for business; Chapter - 18: Social media cannot be done in-house; Chapter - 19: Social media is just for connecting with people outside the company; Chapter - 20: Businesses should be on every social media platform; Chapter - 21: Social media is purely for broadcasting my business's information; Chapter - 22: Social media can replace the traditional business website; Chapter - 23: It's not possible to measure ROI on social media; Chapter - 24: Sharing too much on social media will reveal trade secrets; Chapter - 25: Sharing more content is always better

Publisher:
Kogan Page Ltd
Format:
Paperback
Pages:
240 pages
Publication Date:
03 Mar 2020
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