Skip to main content Site map

Reading lists: L7 - Contemporary Challenges

Reading lists: L7 - Contemporary Challenges

Reading list titles for this course/module

 
Product name
Price
Rating
Buy
Marketing Management PDF eBook (PDF eBook)
£41.17
Recommended for Purchase
Marketing Management: European Edition
MARKETING MANAGEMENT: EUROPEAN EDITION

Hardback
Armstrong, Gary; Keller, Kevin; Goodman, Malcolm; Brady,...

£54.89
Recommended for Purchase
Strategic Marketing (PDF eBook)
£38.99
Recommended for Purchase
Strategic Marketing: Creating Competitive Advantage
STRATEGIC MARKETING: CREATING COMPETITIVE ADVANTAGE

Paperback
West, Douglas (Professor of Marketing, King's College...

£49.49
Recommended for Purchase
Contemporary Issues in Marketing: Principles and Practice
£37.79
Further Reading
 Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing...
£40.49
Further Reading
Digital and Social Media Marketing: A Results-Driven Approach
DIGITAL AND SOCIAL MEDIA MARKETING: A RESULTS-DRIVEN APPROACH

Paperback
Heinze, Aleksej (KEDGE Business School, France); Fletcher,...

£33.29
Further Reading
Exploring Strategy, Text and Cases
EXPLORING STRATEGY, TEXT AND CASES

Paperback
Whittington, Richard; Regner, Patrick; Angwin, Duncan; Johnson,...

£52.19
Further Reading
Global Marketing
GLOBAL MARKETING

Paperback
Hollensen, Svend

£51.29
Further Reading
Marketing 4.0 (PDF eBook)
MARKETING 4.0 (PDF EBOOK)

eBook
Kartajaya, Hermawan/Setiawan, Iwan/Kotler, Philip

eBook - click here for purchasing options

£17.09
Further Reading
Marketing 4.0: Moving from Traditional to Digital
MARKETING 4.0: MOVING FROM TRADITIONAL TO DIGITAL

Hardback
Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan

£17.09
Further Reading
Value Proposition Design (ePub eBook)
VALUE PROPOSITION DESIGN (EPUB EBOOK)

eBook
Osterwalder, Alexander/Pigneur, Yves /Bernarda, Gregory;

eBook - click here for purchasing options

£24.29
Further Reading
Value Proposition Design (PDF eBook)
VALUE PROPOSITION DESIGN (PDF EBOOK)

eBook
Osterwalder, Alexander/Pigneur, Yves /Bernarda, Gregory

eBook - click here for purchasing options

£24.29
Further Reading
 Value Proposition Design: How to Create Products and Services...
VALUE PROPOSITION DESIGN: HOW TO CREATE PRODUCTS AND SERVICES...

Paperback
Osterwalder, Alexander; Pigneur, Yves; Bernarda, Gregory; Smith,...

£24.29
Further Reading

CIM (Chartered Institute of Marketing) logo