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Reading lists: L4 - Customer Insights

Reading lists: L4 - Customer Insights

Reading list titles for this course/module

 
Product name
Price
Rating
Buy
Managing Customer Experience and Relationships: A Strategic Framework
MANAGING CUSTOMER EXPERIENCE AND RELATIONSHIPS: A STRATEGIC FRAMEWORK

Hardback
Peppers, Don; Rogers, Martha, Ph.D; Kotler, Philip

£67.50
Recommended for Purchase
 100 Practical Ways to Improve Customer Experience: Achieve End-to-End...
£17.99
Further Reading
 B2B Customer Experience: A Practical Guide to Delivering Exceptional...
£17.99
Further Reading
Consumer Behaviour
CONSUMER BEHAVIOUR

Paperback
Sethna, Zubin; Blythe, Jim

£40.49
Further Reading
 Customer Experience Innovation: How to Get a Lasting Market...
£24.29
Further Reading
Customer Relationship Management: Concepts and Technologies
CUSTOMER RELATIONSHIP MANAGEMENT: CONCEPTS AND TECHNOLOGIES

Paperback
Buttle, Francis (Francis Buttle Associates, Australia); Maklan,...

£62.09
Further Reading
Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es
£38.69
Further Reading
Managing Customer Experience and Relationships: A Strategic Framework
MANAGING CUSTOMER EXPERIENCE AND RELATIONSHIPS: A STRATEGIC FRAMEWORK

Hardback
Peppers, Don; Rogers, Martha, Ph.D; Kotler, Philip

£67.50
Further Reading
Marketing Research: Delivering Customer Insight
£48.59
Further Reading

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