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Reading lists: L4 - Planning Campaigns

Reading lists: L4 - Planning Campaigns

Reading list titles for this course/module

 
Product name
Price
Rating
Buy
 Marketing Communications: Integrating Online and Offline, Customer Engagement and...
£35.99
Recommended for Purchase
Official Module Guide  Planning Campaigns
£15.00
Recommended for Purchase
Customer Relationship Management: Concepts and Technologies
CUSTOMER RELATIONSHIP MANAGEMENT: CONCEPTS AND TECHNOLOGIES

Paperback
Buttle, Francis (Francis Buttle Associates, Australia); Maklan,...

£62.09
Further Reading
Essential guide to marketing planning
ESSENTIAL GUIDE TO MARKETING PLANNING

Paperback
Wood, Marian; Burk Wood, Marian

£26.99
Further Reading
Marketing Communications PDF eBook (PDF eBook)
MARKETING COMMUNICATIONS PDF EBOOK (PDF EBOOK)

eBook
Van Den Bergh, Joeri/De Pelsmacker, Patrick/Geuens, Maggie

eBook - click here for purchasing options

£35.77
Further Reading
Marketing Communications: Touchpoints, sharing and disruption
£50.39
Further Reading
Strategic Integrated Marketing Communications
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS

Paperback
Percy, Larry (Larry Percy Consulting, USA)

£35.09
Further Reading

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