Skip to main content Site map

Reading lists: L4 - Customer Insights


Reading lists: L4 - Customer Insights

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
Product name
Price
Rating
Buy
Managing Customer Experience and Relationships: A Strategic Framework
MANAGING CUSTOMER EXPERIENCE AND RELATIONSHIPS: A STRATEGIC FRAMEWORK

Peppers, Don (President and Founder of Marketing...

£63.75
£75.00
Recommended

100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World
£21.24
£24.99
Further Reading

Consumer Behaviour
CONSUMER BEHAVIOUR

Sethna, Zubin; Blythe, Jim

£39.09
Further Reading
Customer Experience Innovation: How to Get a Lasting Market Edge
CUSTOMER EXPERIENCE INNOVATION: HOW TO GET A LASTING MARKET EDGE

Dew, Robert (Coriolis Innovation, Australia); Allen,...

£26.34
£24.99
Further Reading

Customer Relationship Management: Concepts and Technologies
CUSTOMER RELATIONSHIP MANAGEMENT: CONCEPTS AND TECHNOLOGIES

Buttle, Francis (Francis Buttle Associates, Australia); ...

£65.44
Further Reading
Experience-Centric Organization, The: How to win through customer experience
£38.24
Further Reading
Marketing Research: Delivering Customer Insight
MARKETING RESEARCH: DELIVERING CUSTOMER INSIGHT

Wilson, Alan (University of Strathclyde, UK)

£50.99
£53.99
Further Reading

Transform Customer Experience: How to achieve customer success and create exceptional CX
£13.18
£15.50
Further Reading

CIM (Chartered Institute of Marketing) logo