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Reading lists: L4 - Planning Campaigns


Reading lists: L4 - Planning Campaigns

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
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Customer Relationship Management: Concepts and Technologies
CUSTOMER RELATIONSHIP MANAGEMENT: CONCEPTS AND TECHNOLOGIES

Buttle, Francis (Francis Buttle Associates, Australia); ...

£65.44
Further Reading
Digital Marketing
DIGITAL MARKETING

Chaffey, Dave; Ellis-Chadwick, Fiona

£52.69
£43.99
Further Reading

Marketing Communications: A European Perspective
MARKETING COMMUNICATIONS: A EUROPEAN PERSPECTIVE

De Pelsmacker, Patrick; Robbins, Stephen; ...

£48.44
£43.99
Further Reading

Marketing Communications: Touchpoints, sharing and disruption
£47.59
£43.99
Further Reading

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