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Reading lists: L6 - Digital Optimisation


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Reading lists: L6 - Digital Optimisation

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
Product name
Price
Rating
Buy
Digital Marketing: Strategic Planning & Integration
DIGITAL MARKETING: STRATEGIC PLANNING & INTEGRATION

Hanlon, Annmarie

£41.64
Recommended
Big Book of Dashboards, The: Visualizing Your Data Using Real-World Business Scenarios
BIG BOOK OF DASHBOARDS, THE: VISUALIZING YOUR DATA USING REAL-WORLD BUSINESS SCENARIOS

Wexler, Steve; Shaffer, Jeffrey; Cotgreave,...

£33.96
£39.95
Further Reading

Building Digital Culture: A Practical Guide to Successful Digital Transformation
BUILDING DIGITAL CULTURE: A PRACTICAL GUIDE TO SUCCESSFUL DIGITAL TRANSFORMATION

Rowles, Daniel; Brown, Thomas

£22.94
£26.99
Further Reading

Customer-Centric Marketing: Supporting Sustainability in the Digital Age
CUSTOMER-CENTRIC MARKETING: SUPPORTING SUSTAINABILITY IN THE DIGITAL AGE

Richardson, Dr Neil; James, Jon; ...

£22.94
£26.99
Further Reading

Digital and Social Media Marketing: A Results-Driven Approach
DIGITAL AND SOCIAL MEDIA MARKETING: A RESULTS-DRIVEN APPROACH

Heinze, Aleksej (University of Salford, UK); ...

£28.89
Further Reading
Digital Marketing
DIGITAL MARKETING

Chaffey, Dave; Ellis-Chadwick, Fiona

£52.69
£43.99
Further Reading

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World
DIGITAL MARKETING ANALYTICS: MAKING SENSE OF CONSUMER DATA IN A DIGITAL WORLD

Hemann, Chuck; Burbary, Ken

£25.49
£23.99
Further Reading

How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success
HOW TO MEASURE DIGITAL MARKETING: METRICS FOR ASSESSING IMPACT AND DESIGNING SUCCESS

Flores, L.

£46.74
£49.99
Further Reading

Mastering Digital Business: How powerful combinations of disruptive technologies are enabling the next wave of digital...
MASTERING DIGITAL BUSINESS: HOW POWERFUL COMBINATIONS OF DISRUPTIVE TECHNOLOGIES ARE ENABLING THE NEXT WAVE OF...

Evans, Nicholas

£25.49
Further Reading
Optimizing Digital Strategy: How to Make Informed, Tactical Decisions that Deliver Growth
OPTIMIZING DIGITAL STRATEGY: HOW TO MAKE INFORMED, TACTICAL DECISIONS THAT DELIVER GROWTH

Bones, Christopher; Hammersley, James; Shaw,...

£22.94
£26.99
Further Reading

Predictive Analytics for Marketers: Using Data Mining for Business Advantage
PREDICTIVE ANALYTICS FOR MARKETERS: USING DATA MINING FOR BUSINESS ADVANTAGE

Leventhal, Barry

£22.94
£26.99
Further Reading

Social Media Marketing: Theories and Applications
SOCIAL MEDIA MARKETING: THEORIES AND APPLICATIONS

Dahl, Stephan

£44.19
Further Reading

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