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Reading lists: L6 - Innovation in Marketing


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Reading lists: L6 - Innovation in Marketing

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
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Managing Innovation: Integrating Technological, Market and Organizational Change
MANAGING INNOVATION: INTEGRATING TECHNOLOGICAL, MARKET AND ORGANIZATIONAL CHANGE

Tidd, Joe (The Management School, Imperial College...

£42.46
£42.95
Recommended

AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and...
AI FOR MARKETING AND PRODUCT INNOVATION: POWERFUL NEW TOOLS FOR PREDICTING TRENDS, CONNECTING WITH CUSTOMERS,...

Pradeep, A. K.; Appel, Andrew; ...

£18.69
£21.99
Further Reading

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
BUSINESS MODEL GENERATION: A HANDBOOK FOR VISIONARIES, GAME CHANGERS, AND CHALLENGERS

Osterwalder, Alexander; Pigneur, Yves

£23.80
£28.00
Further Reading

Effective Project Management: Traditional, Agile, Extreme, Hybrid
EFFECTIVE PROJECT MANAGEMENT: TRADITIONAL, AGILE, EXTREME, HYBRID

Wysocki, Robert K. (Bentley College)

£44.20
£52.00
Further Reading

HBR Guide to Building Your Business Case (HBR Guide Series)
HBR GUIDE TO BUILDING YOUR BUSINESS CASE (HBR GUIDE SERIES)

Sheen, Raymond; Gallo, Amy

£11.89
Further Reading
HBR's 10 Must Reads on Innovation (with featured article The Discipline of Innovation, by Peter F....
HBR'S 10 MUST READS ON INNOVATION (WITH FEATURED ARTICLE THE DISCIPLINE OF INNOVATION, BY PETER...

Drucker, Peter F.; Christensen, Clayton M.;...

£14.44
Further Reading
Innovation and Entrepreneurship
INNOVATION AND ENTREPRENEURSHIP

Bessant, John R. (University of Exeter, UK;...

£48.41
£45.95
Further Reading

Innovation Book, The: How to Manage Ideas and Execution for Outstanding Results
INNOVATION BOOK, THE: HOW TO MANAGE IDEAS AND EXECUTION FOR OUTSTANDING RESULTS

Mckeown, Max

£12.74
£11.24
Further Reading

Innovator's Dilemma, The: When New Technologies Cause Great Firms to Fail
INNOVATOR'S DILEMMA, THE: WHEN NEW TECHNOLOGIES CAUSE GREAT FIRMS TO FAIL

Christensen, Clayton M.

£19.55
Further Reading
Innovator's Solution, The: Creating and Sustaining Successful Growth
INNOVATOR'S SOLUTION, THE: CREATING AND SUSTAINING SUCCESSFUL GROWTH

Christensen, Clayton M.; Raynor, Michael E.

£21.25
Further Reading
Managing People
MANAGING PEOPLE

DK

£6.79
Further Reading
Mastering Digital Business: How powerful combinations of disruptive technologies are enabling the next wave of digital...
MASTERING DIGITAL BUSINESS: HOW POWERFUL COMBINATIONS OF DISRUPTIVE TECHNOLOGIES ARE ENABLING THE NEXT WAVE OF...

Evans, Nicholas

£25.49
Further Reading
Project Management
PROJECT MANAGEMENT

DK

£6.79
Further Reading
Value Proposition Design: How to Create Products and Services Customers Want
VALUE PROPOSITION DESIGN: HOW TO CREATE PRODUCTS AND SERVICES CUSTOMERS WANT

Osterwalder, Alexander; Pigneur, Yves; Bernarda,...

£23.80
£28.00
Further Reading

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