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Reading lists: L6 - Managing Brands


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Reading lists: L6 - Managing Brands

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
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Price
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Brand Fusion: Purpose-driven brand strategy
BRAND FUSION: PURPOSE-DRIVEN BRAND STRATEGY

Smith, Terry; Williams, Tom

£34.85
£41.00
Recommended

Brand Management In A Week: How To Be A Successful Brand Manager In Seven Simple Steps
BRAND MANAGEMENT IN A WEEK: HOW TO BE A SUCCESSFUL BRAND MANAGER IN SEVEN SIMPLE STEPS

Hitchens, Paul; Hitchens, Julia

£8.49
£9.99
Further Reading

Brand Management: A Strategic Approach
BRAND MANAGEMENT: A STRATEGIC APPROACH

Durrant, Nancy

£102.10
Further Reading
Brand Management: Mastering Research, Theory and Practice
BRAND MANAGEMENT: MASTERING RESEARCH, THEORY AND PRACTICE

Heding, Tilde (Copenhagen Business School, Denmark); ...

£33.99
Further Reading
Brand Transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy
BRAND TRANSFORMATION: TRANSFORMING FIRM PERFORMANCE BY DISRUPTIVE, PRAGMATIC AND ACHIEVABLE BRAND STRATEGY

Glanfield, Keith (Aston University)

£37.39
Further Reading
Building Brands on Purpose: A strategic marketing framework to win the hearts and minds of your...
BUILDING BRANDS ON PURPOSE: A STRATEGIC MARKETING FRAMEWORK TO WIN THE HEARTS AND MINDS OF...

Hogan, Chris

£11.04
Further Reading
Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement
DIGITAL BRANDING: A COMPLETE STEP-BY-STEP GUIDE TO STRATEGY, TACTICS, TOOLS AND MEASUREMENT

Rowles, Daniel

£21.24
£24.99
Further Reading

Disruptive Branding: How to Win in Times of Change
DISRUPTIVE BRANDING: HOW TO WIN IN TIMES OF CHANGE

Benbunan, Jacob; Schreier, Gabor; Knapp,...

£25.49
£29.99
Further Reading

Global Brand Management: A Guide to Developing, Building & Managing an International Brand
GLOBAL BRAND MANAGEMENT: A GUIDE TO DEVELOPING, BUILDING & MANAGING AN INTERNATIONAL BRAND

Minsky, Laurence; Geva, Ilan

£38.24
£44.99
Further Reading

Strategic Brand Management
STRATEGIC BRAND MANAGEMENT

Rosenbaum-Elliott, Richard (Professor Emeritus of Marketing and...

£47.59
£46.65
Further Reading

Strategic Brand Management and Development: Creating and Marketing Successful Brands
STRATEGIC BRAND MANAGEMENT AND DEVELOPMENT: CREATING AND MARKETING SUCCESSFUL BRANDS

Lalaounis, Sotiris T. (University of Exeter, UK)

£39.09
Further Reading
Strategic Brand Management: Building, Measuring and Managing Brands
STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRANDS

Dixon, Professor John

£93.50
Further Reading
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY, GLOBAL EDITION

Keller, Kevin; Swaminathan, Vanitha

£62.04
£43.99
Further Reading

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