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Reading lists: L6 - The Digital Customer Experience


Reading lists: L6 - The Digital Customer Experience

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
Product name
Price
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Digital Marketing
DIGITAL MARKETING

Chaffey, Dave; Ellis-Chadwick, Fiona

£52.69
£43.99
Recommended

Alternative Market Research Methods: Market Sensing
£42.49
Further Reading
Digital and Social Media Marketing: A Results-Driven Approach
DIGITAL AND SOCIAL MEDIA MARKETING: A RESULTS-DRIVEN APPROACH

Heinze, Aleksej (University of Salford, UK); ...

£28.89
Further Reading
Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
£40.79
Further Reading
Digital Marketing: Strategic Planning & Integration
£41.64
Further Reading
 Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer...
£16.99
£19.99
Further Reading

Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy
£31.44
£18.33
Further Reading

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