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Reading lists: L7 - Corporate Digital Communications


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Reading lists: L7 - Corporate Digital Communications

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
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Integrated Marketing Communication: Advertising and Promotion in a Digital World
INTEGRATED MARKETING COMMUNICATION: ADVERTISING AND PROMOTION IN A DIGITAL WORLD

Juska, Jerome M.

£52.69
Recommended
Reputation Management: The Key to Successful Public Relations and Corporate Communication
REPUTATION MANAGEMENT: THE KEY TO SUCCESSFUL PUBLIC RELATIONS AND CORPORATE COMMUNICATION

Doorley, John; Garcia, Helio Fred

£63.74
Recommended
Digital Darwinism: Surviving the New Age of Business Disruption
DIGITAL DARWINISM: SURVIVING THE NEW AGE OF BUSINESS DISRUPTION

Goodwin, Tom

£16.99
£19.99
Further Reading

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World
DIGITAL MARKETING ANALYTICS: MAKING SENSE OF CONSUMER DATA IN A DIGITAL WORLD

Hemann, Chuck; Burbary, Ken

£25.49
£23.99
Further Reading

Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
DIGITAL MARKETING EXCELLENCE: PLANNING, OPTIMIZING AND INTEGRATING ONLINE MARKETING

Chaffey, Dave (Independent Consultant, UK); Smith,...

£40.79
Further Reading
Digital Media and Innovation: Management and Design Strategies in Communication
DIGITAL MEDIA AND INNOVATION: MANAGEMENT AND DESIGN STRATEGIES IN COMMUNICATION

Gershon, Richard A.

£64.60
Further Reading
Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management
ESSENTIALS OF CORPORATE COMMUNICATION: IMPLEMENTING PRACTICES FOR EFFECTIVE REPUTATION MANAGEMENT

Van Riel, Cees B.M. (Rotterdam School of...

£153.00
Further Reading

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