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Reading lists: L7 - Creating Entrepreneurial Change


Reading lists: L7 - Creating Entrepreneurial Change

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
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Managing Innovation: Integrating Technological, Market and Organizational Change
MANAGING INNOVATION: INTEGRATING TECHNOLOGICAL, MARKET AND ORGANIZATIONAL CHANGE

Tidd, Joe (The Management School, Imperial College...

£42.46
£42.95
Recommended

Built to Grow: How to deliver accelerated, sustained and profitable business growth
£12.74
£14.99
Further Reading

Entrepreneurial Marketing: A Blueprint for Customer Engagement
£87.55
Further Reading
Gamechangers: Creating Innovative Strategies for Business and Brands;  New Approaches to Strategy, Innovation and Marketing
£23.79
£27.99
Further Reading

Value Proposition Design: How to Create Products and Services Customers Want
VALUE PROPOSITION DESIGN: HOW TO CREATE PRODUCTS AND SERVICES CUSTOMERS WANT

Osterwalder, Alexander; Pigneur, Yves; Bernarda,...

£23.80
£28.00
Further Reading

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