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Reading lists: L7 - Global Marketing Decisions


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Reading lists: L7 - Global Marketing Decisions

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
Product name
Price
Rating
Buy
Global Marketing
GLOBAL MARKETING

Hollensen, Svend

£53.54
£43.99
Recommended

Strategic Management
STRATEGIC MANAGEMENT

Lynch, Richard

£45.89
Recommended
Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
DIGITAL MARKETING EXCELLENCE: PLANNING, OPTIMIZING AND INTEGRATING ONLINE MARKETING

Chaffey, Dave (Independent Consultant, UK); Smith,...

£40.79
Further Reading
HBR's 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia, by Theodore Levitt)
HBR'S 10 MUST READS ON STRATEGIC MARKETING (WITH FEATURED ARTICLE MARKETING MYOPIA, BY THEODORE LEVITT)

Christensen, Clayton M.; Levitt, Theordore; ...

£14.44
Further Reading
Key Marketing Metrics: The 50+ metrics every manager needs to know
KEY MARKETING METRICS: THE 50+ METRICS EVERY MANAGER NEEDS TO KNOW

Bendle, Neil; Farris, Paul; Pfeifer,...

£32.29
£28.49
Further Reading

Marketing Strategy and Competitive Positioning
MARKETING STRATEGY AND COMPETITIVE POSITIONING

Hooley, Graham; Piercy, Nigel; Nicoulaud,...

£52.69
£43.99
Further Reading

Strategic Marketing Problems (PDF eBook)
STRATEGIC MARKETING PROBLEMS (PDF EBOOK)

Kerin, Roger/Peterson, Robert;

£35.83
Further Reading
Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value
VALUE-BASED MARKETING: MARKETING STRATEGIES FOR CORPORATE GROWTH AND SHAREHOLDER VALUE

Doyle, Peter (Warwick Business School)

£32.29
£37.99
Further Reading

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