8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: • Gain invaluable insights on what works - and what doesn't - based on the author's 20 years' experience in digital marketing • Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers • Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more • Amplify your brand, cultivate customers, and increase profits • Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.
Acknowledgements ix Introduction xiii Part I Getting Started 1 1 Create your customer avatar 3 2 Map your customer journey 9 3 Carry out market and competitor analysis 15 4 Developing your proposition 21 5 Decide on key digital channels 37 6 Review internal processes 47 7 Calculate your ideal sales revenue 51 8 Review your skills bridge 59 9 Implement time-management strategies 67 10 Safeguard against digital pitfalls 81 Part II The Dynamic Digital Marketing Model 87 11 Search - The R.A.P.I.D Traffic Generator 95 12 Social - The Proven Positioning Process 143 13 Send - The C.L.E.A.N. Customer Cultivator 199 14 Substance - The C.R.E.A.T.I.V.E. Content Communicator 239 15 Sell - The Ultimate Reach and Retention Radar 287 16 Sponsor - The Brilliant Brand Booster 307 17 Strategy - The D.I.R.E.C.T. Digital Dynamo 327 18 Score - The Radical Results Reaper 355 19 The Digital Challenge 375 20 Digital marketing success stories 387 Further Resources 397 Index 401
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