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Exploring Strategy, Text & Cases (PDF eBook) 12th edition


Exploring Strategy, Text & Cases (PDF eBook) 12th edition

eBook by Johnson, Gerry/Whittington, Richard/Regnr, Patrick

Exploring Strategy, Text & Cases (PDF eBook)

£43.99

ISBN:
9781292282466
Publication Date:
27 Nov 2019
Edition:
12th edition
Publisher:
Pearson
Imprint:
Pearson Higher Education
Pages:
840 pages
Format:
eBook
For delivery:
Download available
Exploring Strategy, Text & Cases (PDF eBook)

Description

Exploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations how they prosper, how they grow, how they innovate and how they change. Text and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handelsbanken, Glastonbury and the Indian Premier League. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit TheeBooks products do not have an expiry date. You will continue to access yourdigitalebookproducts whilst you have yourBookshelf installed.

Contents

Chapter 1: Introducing Strategy Chapter 2: Macro Environmental Analysis Chapter 3: Industry and Sector Analysis Chapter 4: Resources and Capabilities Analysis Chapter 5: Stakeholders and Governance Chapter 6: History and Culture Chapter 7: Business Strategy and models Chapter 8: Corporate Strategy Chapter 9: International Strategy Chapter 10: Entrepreneurship and Innovation Chapter 11: Mergers, Acquisitions and Alliances Chapter 12: Evaluating Strategies Chapter 13: Strategy Development Processes Chapter 14: Organising and Strategy Chapter 15: Leadership and Strategic Change Chapter 16: The Practice of Strategy

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