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Sustainable Marketing: How to Drive Profits with Purpose


Sustainable Marketing: How to Drive Profits with Purpose

Hardback by Carvill, Michelle; Butler, Gemma; Evans, Geraint

Sustainable Marketing: How to Drive Profits with Purpose

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ISBN:
9781472979131
For delivery:
Estimated Despatch 16 - 18 Aug 2022
Publication Date:
21 Jan 2021
Sustainable Marketing: How to Drive Profits with Purpose

Description

Shortlisted for the Business Book Awards 2022 In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints - remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of 'doing good' at their own peril. From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.

Publisher:
Bloomsbury Publishing PLC
Imprint:
Bloomsbury Business
Format:
Hardback
Pages:
320 pages
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