Engaging with customers through social media is essential for businesses in this day and age. Writing for social media is different to standard business writing and it can be difficult to get right. Even big brands can get it very wrong.
This book walks you through how to deliver maximum benefit for your business through your social media writing. Topics include how to develop a consistent online persona, how to tailor your messages across different social media platforms, how to appeal to your core audience, and useful tools to help you craft and monitor your posts. The dark side of social media is also explored, with examples of social media writing gone wrong, tips on how this can be avoided and advice on how best to handle online criticism.
What is Social Media?
Know What You Want To Achieve
Different Strokes For Different Folks
Who Are You?
Big Ideas In Small Spaces
How To Write For Social Media on Facebook, LinkedIn, Twitter and The Rest
How To Write Things People Want To Share
Ready! Fire! Aim! 13 Mistakes To Avoid When Creating Social Media Content
Timing is Everything: When To Post To Social Media
Everyone's Offended: When Businesses' Social Media Posts Go Badly Wrong
Do Not Feed The Trolls: How To Handle Online Unpleasantness
Tools of the Trade: From Apps To Analytics
Afterword
Appendix: The Top 11 Social Networks People Are Actually Using
