NB: This official CIM module guide in eBook format is free as part of the module assessment registration. The module guide can be found by logging into the 'MyCIM' area of the CIM website and selecting the 'Your eBook' tile.
This official CIM module guide has been specifically written for the Planning Campaigns module of the Certificate in Professional Marketing & the Certificate in Professional Digital Marketing. The chapters are structured around the six learning outcomes for the module and each assessment criterion is covered within the content.
Each chapter also contains case studies, activities and multiple-choice quizzes to test the knowledge you have gained.