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Reading lists: L3 - Digital Fundamentals


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Reading lists: L3 - Digital Fundamentals

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
Product name
Price
Rating
Buy
Digital Marketing Strategy: An Integrated Approach to Online Marketing
DIGITAL MARKETING STRATEGY: AN INTEGRATED APPROACH TO ONLINE MARKETING

Kingsnorth, Simon

£25.49
£29.99
Recommended

Digital Marketing
DIGITAL MARKETING

Chaffey, Dave; Ellis-Chadwick, Fiona

£52.69
£43.99
Further Reading

Digital Marketing: Strategic Planning & Integration
DIGITAL MARKETING: STRATEGIC PLANNING & INTEGRATION

Hanlon, Annmarie

£41.64
Further Reading
New Rules of Marketing and PR, The: How to Use Content Marketing, Podcasting, Social Media, AI,...
NEW RULES OF MARKETING AND PR, THE: HOW TO USE CONTENT MARKETING, PODCASTING, SOCIAL MEDIA,...

Scott, David Meerman

£19.55
£23.00
Further Reading

Writing for Social Media
WRITING FOR SOCIAL MEDIA

Marshall, Carrie

£8.49
Further Reading

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