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Reading lists: L4 - Digital Marketing Techniques


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Reading lists: L4 - Digital Marketing Techniques

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
Product name
Price
Rating
Buy
Digital Marketing Strategy: An Integrated Approach to Online Marketing
DIGITAL MARKETING STRATEGY: AN INTEGRATED APPROACH TO ONLINE MARKETING

Kingsnorth, Simon

£25.49
£29.99
Recommended

Digital Marketing: Strategic Planning & Integration
DIGITAL MARKETING: STRATEGIC PLANNING & INTEGRATION

Hanlon, Annmarie

£41.64
Recommended
Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue
ACCOUNT-BASED MARKETING: HOW TO TARGET AND ENGAGE THE COMPANIES THAT WILL GROW YOUR REVENUE

Golec, Chris; Isaacson, Peter; Fewless,...

£22.09
£25.99
Further Reading

Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How...
CONVERSATIONAL MARKETING: HOW THE WORLD'S FASTEST GROWING COMPANIES USE CHATBOTS TO GENERATE LEADS 24/7/365 (AND...

Cancel, David (Drift.com); Gerhardt, Dave (Drift.com)

£18.69
£21.99
Further Reading

Digital Marketing
DIGITAL MARKETING

Chaffey, Dave; Ellis-Chadwick, Fiona

£52.69
£43.99
Further Reading

Digital Marketing: Communicating, Selling and Connecting
DIGITAL MARKETING: COMMUNICATING, SELLING AND CONNECTING

Hofacker, Charles F.

£94.35
£26.00
Further Reading

Greener Marketing
GREENER MARKETING

Grant, John (Freelance)

£12.74
£14.99
Further Reading

Influence: How social media influencers are shaping our digital future
INFLUENCE: HOW SOCIAL MEDIA INFLUENCERS ARE SHAPING OUR DIGITAL FUTURE

McCorquodale, Sara

£9.34
£8.79
Further Reading

Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them
MALCOLM MCDONALD ON VALUE PROPOSITIONS: HOW TO DEVELOP THEM, HOW TO QUANTIFY THEM

McDonald, Malcolm; Oliver, Grant

£22.94
£26.99
Further Reading

New Rules of Marketing and PR, The: How to Use Content Marketing, Podcasting, Social Media, AI,...
NEW RULES OF MARKETING AND PR, THE: HOW TO USE CONTENT MARKETING, PODCASTING, SOCIAL MEDIA,...

Scott, David Meerman

£19.55
£23.00
Further Reading

Practitioner's Guide to Account-Based Marketing, A: Accelerating Growth in Strategic Accounts
PRACTITIONER'S GUIDE TO ACCOUNT-BASED MARKETING, A: ACCELERATING GROWTH IN STRATEGIC ACCOUNTS

Burgess, Bev; Munn, Dave

£28.04
£32.99
Further Reading

Sustainable Marketing: How to Drive Profits with Purpose
SUSTAINABLE MARKETING: HOW TO DRIVE PROFITS WITH PURPOSE

Carvill, Michelle; Butler, Gemma; Evans,...

£17.00
£14.00
Further Reading

Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
UNDERSTANDING DIGITAL MARKETING: A COMPLETE GUIDE TO ENGAGING CUSTOMERS AND IMPLEMENTING SUCCESSFUL DIGITAL CAMPAIGNS

Ryan, Damian

£21.24
£24.99
Further Reading

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