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Reading lists: MLP - Contemporary Challenges


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Reading lists: MLP - Contemporary Challenges

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
Product name
Price
Rating
Buy
Marketing Management: European Edition
MARKETING MANAGEMENT: EUROPEAN EDITION

Kotler, Philip; Keller, Kevin; Brady,...

£59.49
£43.99
Recommended

Strategic Marketing: Creating Competitive Advantage
STRATEGIC MARKETING: CREATING COMPETITIVE ADVANTAGE

West, Douglas (Professor of Marketing, Professor of...

£47.59
£43.99
Recommended

Contemporary Issues in Marketing: Principles and Practice
CONTEMPORARY ISSUES IN MARKETING: PRINCIPLES AND PRACTICE

Gbadamosi, Ayantunji (University of East London, UK)

£45.04
Further Reading
Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century
CONTEMPORARY PERSPECTIVES ON CORPORATE MARKETING: CONTEMPLATING CORPORATE BRANDING, MARKETING AND COMMUNICATIONS IN THE 21ST CENTURY

Balmer, John M.T. (Brunel University, UK); ...

£41.64
Further Reading
Digital and Social Media Marketing: A Results-Driven Approach
DIGITAL AND SOCIAL MEDIA MARKETING: A RESULTS-DRIVEN APPROACH

Heinze, Aleksej (University of Salford, UK); ...

£28.89
Further Reading
Global Marketing
GLOBAL MARKETING

Hollensen, Svend

£53.54
£43.99
Further Reading

Marketing 4.0: Moving from Traditional to Digital
MARKETING 4.0: MOVING FROM TRADITIONAL TO DIGITAL

Kotler, Philip (Kellogg School of Management, Northwestern...

£17.85
£21.00
Further Reading

Marketing Performance Blueprint, The: Strategies and Technologies to Build and Measure Business Success
MARKETING PERFORMANCE BLUEPRINT, THE: STRATEGIES AND TECHNOLOGIES TO BUILD AND MEASURE BUSINESS SUCCESS

Roetzer, Paul

£18.69
£21.99
Further Reading

Value Proposition Design: How to Create Products and Services Customers Want
VALUE PROPOSITION DESIGN: HOW TO CREATE PRODUCTS AND SERVICES CUSTOMERS WANT

Osterwalder, Alexander; Pigneur, Yves; Bernarda,...

£23.80
£28.00
Further Reading

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