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Reading lists: MLP - Managing Business Growth


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Reading lists: MLP - Managing Business Growth

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
Product name
Price
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Marketing Performance: How Marketers Drive Profitable Growth
MARKETING PERFORMANCE: HOW MARKETERS DRIVE PROFITABLE GROWTH

Bauer, Thomas; Freundt, Tjark; Gordon,...

£21.24
£24.99
Recommended

Art of Opportunity, The: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking
ART OF OPPORTUNITY, THE: HOW TO BUILD GROWTH AND VENTURES THROUGH STRATEGIC INNOVATION AND VISUAL THINKING

Sniukas, Marc; Lee, Parker; Morasky,...

£21.24
£24.99
Further Reading

Built to Grow: How to deliver accelerated, sustained and profitable business growth
BUILT TO GROW: HOW TO DELIVER ACCELERATED, SUSTAINED AND PROFITABLE BUSINESS GROWTH

Guest, Royston

£12.74
£14.99
Further Reading

Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation
DESIGN A BETTER BUSINESS: NEW TOOLS, SKILLS, AND MINDSET FOR STRATEGY AND INNOVATION

van der Pijl, Patrick; Lokitz, Justin;...

£23.80
£28.00
Further Reading

Economist: Marketing for Growth, The: The role of marketers in driving revenues and profits
ECONOMIST: MARKETING FOR GROWTH, THE: THE ROLE OF MARKETERS IN DRIVING REVENUES AND PROFITS

Ellwood, Iain

£12.75
Further Reading
Entrepreneurial Marketing: Sustaining Growth in All Organisations (PDF eBook)
ENTREPRENEURIAL MARKETING: SUSTAINING GROWTH IN ALL ORGANISATIONS (PDF EBOOK)

Chaston, Ian

£53.99
Further Reading
Global Marketing
GLOBAL MARKETING

Hollensen, Svend

£53.54
£43.99
Further Reading

Marketing Management: European Edition
MARKETING MANAGEMENT: EUROPEAN EDITION

Kotler, Philip; Keller, Kevin; Brady,...

£59.49
£43.99
Further Reading

Strategic Marketing: Creating Competitive Advantage
STRATEGIC MARKETING: CREATING COMPETITIVE ADVANTAGE

West, Douglas (Professor of Marketing, Professor of...

£47.59
£43.99
Further Reading

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